Privacy Policy

Who we are

Lumora Analytics (“we”, “us”, “our”) is an AI and data consultancy for pharmaceutical commercial teams, based in the United Kingdom. This policy explains how we collect, use and protect your personal data when you visit lumoraanalytics.co.uk or get in touch with us.

Information we collect

We only collect the information you choose to give us. This includes:

• Contact details you submit through our contact form, newsletter signup or discovery-call booking — such as your name, email address, phone number and company.
• The content of any message or enquiry you send us.
• Basic technical data your browser sends when loading the site, used only to keep the site running.

How we use your information

We use your information to:

• Respond to your enquiries and arrange discovery calls.
• Send you our newsletter, where you have asked to receive it.
• Provide and improve our services to you.

Legal basis for processing

Under UK GDPR we process your personal data on the basis of your consent (for example, when you subscribe to our newsletter) and our legitimate interests in responding to enquiries and running our business. You can withdraw your consent at any time. We will never sell your data.

Sharing your information

We use a small number of trusted service providers to operate the site and handle enquiries — including Google (which processes our contact, newsletter and booking form submissions and delivers the resulting email) and our website hosting provider. These providers only process your data on our instructions. We may also disclose data where required by law.

Data retention

We keep your personal data only for as long as necessary to respond to you, deliver the newsletter, or meet our legal obligations, after which it is deleted. You can ask us to remove your data at any time.

Cookies & analytics

This website uses Google Analytics to understand, in aggregate, how visitors use the site — which pages are viewed and how people arrive here. Google Analytics sets cookies for this purpose; the statistics we see are aggregated and we do not use them to identify individual visitors. We do not use third-party advertising or cross-site tracking cookies.

You can opt out of Google Analytics across all websites using Google's browser add-on at tools.google.com/dlpage/gaoptout, or by blocking analytics cookies in your browser settings — the site works fully without them.

Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Ask us to correct inaccurate data.
• Ask us to delete your data (the “right to erasure”).
• Object to or restrict our processing of your data.
• Withdraw consent — for example, unsubscribe from the newsletter — at any time.

Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.

Contact us

If you have any questions about this policy or how we handle your data, contact us at info@lumoraanalytics.co.uk. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.